During this month, the Society encourage organizations across Canada, to learn more about dementia and its stark impact on Canadians.

By understanding what people living with dementia experience in their day-to-day-lives – their struggles, their successes and their hopes – together we can raise awareness of dementia throughout Canada.

Awareness is the first step to fighting stigma, reinforcing human rights and pushing for policy change, as well as other actions that can lift up Canadians living with dementia.

For this year’s theme, we are pleased to announce a nation-wide campaign reminding people that the Alzheimer Society is the First Link® to Support, Knowledge and Community.

What is First Link®?

When a person is diagnosed with dementia, the Alzheimer Society is the first place to turn – and First Link® is the connection to support, care, knowledge, expertise, and referrals.

First Link® is the Alzheimer Society program offering approved services and information to those living with Alzheimer’s or other dementias, and caregivers. It encompasses the areas of Risk Reduction, Education, Living Well with the Disease, Community, Research, and Advocacy; an umbrella that brings together all aspects of the care and management of dementia in Canada.